Twelve Things You Were Not Taught in School About Creative Thinking


Aspects of creative thinking that are not usually taught.

  1. You are creative. The artist is not a special person, each one of us is a special kind of artist. Every one of us is born a creative, spontaneous thinker. The only difference between people who are creative and people who are not is a simple belief. Creative people believe they are creative. People who believe they are not creative, are not. Once you have a particular identity and set of beliefs about yourself, you become interested in seeking out the skills needed to express your identity and beliefs. This is why people who believe they are creative become creative. If you believe you are not creative, then there is no need to learn how to become creative and you don’t. The reality is that believing you are not creative excuses you from trying or attempting anything new. When someone tells you that they are not creative, you are talking to someone who has no interest and will make no effort to be a creative thinker.
  2. Creative thinking is work. You must have passion and the determination to immerse yourself in the process of creating new and different ideas. Then you must have patience to persevere against all adversity. All creative geniuses work passionately hard and produce incredible numbers of ideas, most of which are bad. In fact, more bad poems were written by the major poets than by minor poets. Thomas Edison created 3000 different ideas for lighting systems before he evaluated them for practicality and profitability. Wolfgang Amadeus Mozart produced more than six hundred pieces of music, including forty-one symphonies and some forty-odd operas and masses, during his short creative life. Rembrandt produced around 650 paintings and 2,000 drawings and Picasso executed more than 20,000 works. Shakespeare wrote 154 sonnets. Some were masterpieces, while others were no better than his contemporaries could have written, and some were simply bad.
  3. You must go through the motions of being creative. When you are producing ideas, you are replenishing neurotransmitters linked to genes that are being turned on and off in response to what your brain is doing, which in turn is responding to challenges. When you go through the motions of trying to come up with new ideas, you are energizing your brain by increasing the number of contacts between neurons. The more times you try to get ideas, the more active your brain becomes and the more creative you become. If you want to become an artist and all you did was paint a picture every day, you will become an artist. You may not become another Vincent Van Gogh, but you will become more of an artist than someone who has never tried.
  4. Your brain is not a computer. Your brain is a dynamic system that evolves its patterns of activity rather than computes them like a computer. It thrives on the creative energy of feedback from experiences real or fictional. You can synthesize experience; literally create it in your own imagination. The human brain cannot tell the difference between an “actual” experience and an experience imagined vividly and in detail. This discovery is what enabled Albert Einstein to create his thought experiments with imaginary scenarios that led to his revolutionary ideas about space and time. One day, for example, he imagined falling in love. Then he imagined meeting the woman he fell in love with two weeks after he fell in love. This led to his theory of acausality. The same process of synthesizing experience allowed Walt Disney to bring his fantasies to life.
  5. There is no one right answer. Reality is ambiguous. Aristotle said it is either A or not-A. It cannot be both. The sky is either blue or not blue. This is black and white thinking as the sky is a billion different shades of blue. A beam of light is either a wave or not a wave (A or not-A). Physicists discovered that light can be either a wave or particle depending on the viewpoint of the observer. The only certainty in life is uncertainty. When trying to get ideas,  do not censor or evaluate them as they occur. Nothing kills creativity faster than self-censorship of ideas while generating them. Think of all your ideas as possibilities and generate as many as you can before you decide which ones to select. The world is not black or white. It is grey.
  6. Never stop with your first good idea. Always strive to find a better one and continue until you have one that is still better. In 1862, Phillip Reis demonstrated his invention which could transmit music over the wires. He was days away from improving it into a telephone that could transmit speech. Every communication expert in Germany dissuaded him from making improvements, as  they said the telegraph is good enough. No one would buy or use a telephone. Ten years later, Alexander Graham Bell patented the telephone. Spencer Silver developed a new adhesive for 3M that stuck to objects but could easily be lifted off. It was first marketed as a bulletin board adhesive so the boards could be moved easily from place to place. There was no market for it. Silver didn’t discard it. One day Arthur Fry, another 3M employee, was singing in the church’s choir when his page marker fell out of his hymnal. Fry coated his page markers with Silver’s adhesive and discovered the markers stayed in place, yet lifted off without damaging the page. Hence the Post-it Notes were born. Thomas Edison was always trying to spring board from one idea to another in his work. He spring boarded his work from the telephone (sounds transmitted) to the phonograph (sounds recorded) and, finally, to motion pictures (images recorded).
  7. Expect the experts to be negative. The more expert and specialized a person becomes,  the more their mindset becomes narrowed and the more fixated they become on confirming what they believe to be absolute. Consequently, when confronted with new and different ideas,  their focus will be on conformity. Does it conform with what I know is right? If not, experts will spend all their time showing and explaining why it can’t be done and why it can’t work. They will not look for ways to make it work or get it done because this might demonstrate that what they regarded as absolute is not absolute at all. This is why when Fred Smith created Federal Express, every delivery expert in the U.S. predicted its certain doom. After all, they said, if this delivery concept was doable, the Post Office or UPS would have done it long ago.
  8. Trust your instincts. Don’t allow yourself to get discouraged. Albert Einstein was expelled from school because his attitude had a negative effect on serious students; he failed his university entrance exam and had to attend a trade school for one year before finally being admitted; and was the only one in his graduating class who did not get a teaching position because no professor would recommend him. One professor said Einstein was “the laziest dog” the university ever had. Beethoven’s parents were told he was too stupid to be a music composer. Charles Darwin’s colleagues called him a fool and what he was doing “fool’s experiments” when he worked on his theory of biological evolution. Walt Disney was fired from his first job on a newspaper because “he lacked imagination.” Thomas Edison had only two years of formal schooling, was totally deaf in one ear and was hard of hearing in the other, was fired from his first job as a newsboy and later fired from his job as a telegrapher; and still he became the most famous inventor in the history of the U.S.
  9. There is no such thing as failure. Whenever you try to do something and do not succeed, you do not fail. You have learned something that does not work. Always ask “What have I learned about what doesn’t work?”, “Can this explain something that I didn’t set out to explain?”, and “What have I discovered that I didn’t set out to discover?” Whenever someone tells you that they have never made a  mistake, you are talking to someone who has never tried anything new.
  10. You do not see things as they are; you see them as you are. Interpret your own experiences. All experiences are neutral. They have no meaning. You give them meaning by the way you choose to interpret them. If you are a priest, you see evidence of God everywhere. If you are an atheist, you see the absence of God everywhere. IBM observed that no one in the world had a personal computer. IBM interpreted this to mean there was no market. College dropouts, Bill Gates and Steve Jobs, looked at the same absence of personal computers and saw a massive opportunity. Once Thomas Edison was approached by an assistant while working on the filament for the light bulb. The assistant asked Edison why he didn’t give up. “After all,” he said, “you have failed 5000 times.” Edison looked at him and told him that he didn’t understand what the assistant meant by failure, because, Edison said, “I have discovered 5000 things that don’t work.” You construct your own reality by how you choose to interpret your experiences.
  11. Always approach a problem on its own terms. Do not trust your first perspective of a problem as it will be too biased toward your usual way of thinking. Always look at your problem from multiple perspectives. Always remember that genius is finding a perspective no one else has taken. Look for different ways to look at the problem. Write the problem statement several times using different words. Take another role, for example, how would someone else see it, how would Jay Leno, Pablo Picasso, George Patton see it? Draw a picture of the problem, make a model, or mold a sculpture. Take a walk and look for things that metaphorically represent the problem and force connections between those things and the problem (How is a broken store window like my communications problem with my students?) Ask your friends and strangers how they see the problem. Ask a child. How would a ten year old solve it? Ask a grandparent. Imagine you are the problem. When you change the way you look at things, the things you look at change.
  12. Learn to think unconventionally. Creative geniuses do not think analytically and logically. Conventional, logical, analytical thinkers are exclusive thinkers which means they exclude all information that is not related to the problem. They look for ways to eliminate possibilities. Creative geniuses are inclusive thinkers which mean they look for ways to include everything, including things that are dissimilar and totally unrelated. Generating associations and connections between unrelated or dissimilar subjects is how they provoke different thinking patterns in their brain.  These new patterns lead to new connections which give them a different way to focus on the information and different ways to interpret what they are focusing on. This is how original and truly novel ideas are created. Albert Einstein once famously remarked “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”

And, finally, Creativity is paradoxical. To create, a person must have knowledge but forget the knowledge, must see unexpected connections in things but not have a mental disorder, must work hard but spend time doing nothing as information incubates, must create many ideas yet most of them are useless, must look at the same thing as everyone else, yet see something different, must desire success but embrace failure, must be persistent but not stubborn, and must listen to experts but know how to disregard them.

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Originally published on December 2, 2011 by Michael Michalko in Creative Thinkering

Biography

Michael Michalko

Michael Michalko

Michael Michalko is the author of Creative ThinkeringThinkertoys (A Handbook of Creative Thinking Techniques)Cracking Creativity, and ThinkPak (A Brainstorming Card Deck). While an army officer, he organized a team of NATO intelligence specialists and international academics to find and collect the best inventive thinking methods and techniques in the world. He has expanded and taught these techniques to numerous Fortune 500 companies, associations, government agencies and organizations around the world. He lives in Rochester, New York and Naples, Florida. His website is: www.CreativeThinking.net.

Connect with Michael Michalko
Web Site | Twitter: @MichaelMichalko

 

Books Michael Michalko:

Creative Thinkering

Creative Thinkering

Thinkertoys

Thinkertoys

Cracking Creativity

Cracking Creativity

 

The Black Dress

Photo by Roz Morris / Photo editing by Terrabyte Graphics

Photo by Roz Morris / Photo editing by Terrabyte Graphics

Deleted Scene from “My Memories of a Future Life,” by Roz Morris

This is a scene I wanted to include in my novel My Memories of a Future Life. Briefly, the narrator is a musician who is injured, and is clinging to the hope that rest will cure her. In the early part of the novel she is making bargains with fate—if she rests, the universe will give her back her playing and her life.

I didn’t want to delete this from the book, but I had other scenes that made the same point. When I’m in final revisions I cut ruthlessly. I frequently ditch material that is perfectly good, and that includes scenes that I’m in love with. It takes discipline and soul-searching, but by that stage the story has a will of its own that overrides my ego. It doesn’t listen to me wail that I liked a scene. It is ruled by an overall rhythm of event, event, event; onwards, onwards, onwards. If a scene circles over already trodden ground, something must go.

So this is a scene I cut reluctantly. I liked its simplicity, the tiny slice it showed of a musician’s life and the totemic responsibility Carol put into one garment. In real life it was inspired by a family heirloom—another tug for the heartstrings, although that matters to no one but me. Even though it didn’t make it to the page, I like to think she still did it, off screen in the moments we didn’t see.

~~*~~

The house was quiet. On the coat rack next to the door was a dress in dry-cleaner’s wrappers. A Post-it note was stuck to the cellophane, scrawled with Jerry’s flamboyant script.

Picked this up for you. The dry cleaners were about to give it to Oxfam.

The dress was black velvet, three-quarter length. A performance dress. Classical musicians have a bizarre working wardrobe; you wear what you like for rehearsals, but performances demand formal wear. For the women it had to be black, with a modest neckline, a skirt at least nine inches below the knee. It was a constant battle to find clothes that obeyed those rules and weren’t funereal.

I’d found this dress in Camden Lock market three weeks ago. I wouldn’t have been there if I’d been playing, but I was out roaming London on another tour of nothing. The dress was on a rail between pseudo-Victorian nightgowns and mangy fur tippets. It was unloved—the seam split on one side; the other side fastened only by ancient press studs which left an alarming glimpse of flesh underneath. But the other seams were tough enough for a performance. The velvet was silk and the pile so fine it hung from my shoulders like liquid. I took it to the cleaners and discussed repairing it and putting in a zip. They warned me it would take a few weeks. That was fine, I said.

I left it there. It would count the days for me. I imagined picking it up on my way back from the hospital and carrying it over the threshold. I’d try it on; we’d nod at each other in the mirror. New start.

Now I didn’t even lift the cellophane to see if they’d done a good job. I threw it straight in the wardrobe and shut the door.

~~*~~

Keys to the Future (Compliments of Q2 Music)

Live from Abrons Arts Center on May 25th, 2011

 

Biography

Roz Morris

Roz Morris

Roz Morris is a bestselling ghostwriter and book doctor. She blogs at www.nailyournovel.com and has a double life on Twitter; for writing advice follow her as @dirtywhitecandy, for more normal chit-chat try her on @ByRozMorris. She has a second blog, where she runs The Undercover Soundtrack – a regular feature about writers who use music in their creative process.

My Memories of a Future Life AudioMy Memories Of A Future Life

 

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Get Down with a Mashup

Mashups for Idea Generation

Gregg Fraley, author of Jack’s Notebook, gives a short interactive talk to the Institute of Cultural Research in London, July 2012.

He suggests in this video that conceptual mashups can be enhanced with multi-modal learning experiences to generate new ideas.

Yes, you can try this at home.

~~*~~

Biography

Gregg Fraley

Gregg Fraley

Gregg Fraley is an author, speaker, and Chief Solver of London based KILN. KILN offers innovation services, including IdeaKeg, a subscription service for innovation teams. Gregg is an experienced innovation process facilitator; his customers include prominent brands like American Crew, Budweiser, and Nestlé Purina. He’s the author of “Jack’s Notebook,” a well-reviewed business fable related to innovation and structured creative problem solving. Jack’s Notebook is used by business schools like U of C Berkeley and St. John’s University, but more importantly it’s been used by thousands of people form all walks of life to amplify their own creativity. Gregg had a 20 year career in the software industry. His earlier experiences included work in advertising, journalism, and interactive television. Avocations include stand-up comedy, cartooning, and improvisation.

Connect with Gregg
Blog | Twitter: @greggfraley

About Kiln Ideas, Ltd.
Kiln is an innovation products and services company that “fires up corporate innovation.” Kiln is part cultural scanning, part self-drive creative idea generation, complimented by hands-on facilitation and innovation training services. Kiln allows companies to stay tuned to trends, while speeding up the front end of innovation. IdeaKeg™ is their new subscription service than offers innovation teams a kinesthetic experience where objects related to current trends are mashed up with business objectives. This stimulates better questions and generates better, more breakthrough, ideas for new business concepts.

Connect with Gregg at Kiln Ideas, Ltd.
Web Site | Twitter: @kilnco | LinkdIn

 

Books

Jack's Notebook

Jack's Notebook

If you want to start into more advanced creativity practice, you might consider my book – Jack’s Notebook, a business novel about creative problem solving. It’s done in story form, this is not your typical didactic business book!

 

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Happy New Year and Thank You!

Happy New Year 2012

Gratitude bestows reverence, allowing us to encounter everyday epiphanies, those transcendent moments of awe that change forever how we experience life and the world.

Thank you

I would like to express my gratitude to all the Creative Flux contributors for their high caliber work and stimulating insights, with my greatest appreciation to Terri Long who launched the site with her brilliant piece, “How Gender Roles Crush Creativity.” These thanks are also extended to all of you avid readers and savvy commenters.

Special thanks to: Rich Weatherly, for the use of his beautiful quote; Q2 Music, for their outstanding repertoire and service, and for graciously sharing their audio clips; and to all the StoryWorld zealots, for calling out into the wilderness with such eye-opening and engaging information that Transmedia-disciples, like myself, might be led to the (real) Truth.

Thank you, all, for making 2011 a terrific success!

In the upcoming year, I look forward to discovering and discussing your innovations and inspirations, I invite you all into the conversation and to contact me if you have an idea you would like to share on Creative Flux, and I wish you all the courage to continue jumping into the void!

And if your vision ever gets clouded in 2012, let Wordsworth be your beacon . . .

Daffodils

I wandered lonely as a cloud
That floats on high o’er vales and hills,
When all at once I saw a crowd,
A host, of golden daffodils;
Beside the lake, beneath the trees,
Fluttering and dancing in the breeze.

Continuous as the stars that shine
And twinkle on the milky way,
They stretched in never-ending line
Along the margin of a bay:
Ten thousand saw I at a glance,
Tossing their heads in sprightly dance.

The waves beside them danced; but they
Out-did the sparkling waves in glee:
A poet could not but be gay,
In such a jocund company:
I gazed–and gazed–but little thought
What wealth the show to me had brought:

For oft, when on my couch I lie
In vacant or in pensive mood,
They flash upon that inward eye
Which is the bliss of solitude;
And then my heart with pleasure fills,
And dances with the daffodils.

William Wordsworth

 

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Can You Be Too Passionate About Music?

“Why some performers’ attitudes may hurt them.”

Photo by Danil Kalinin

Photo by Danil Kalinin (www.flickr.com/photos/citx/5550608348/)

Becoming a professional musician requires an incredible amount of work, and having a passion for music can help motivate the many required hours of practice. But can a passion for music also be destructive? In Somerset Maugham’s haunting short story “The Alien Corn,” a young man who is heir to a vast family fortune commits suicide when he realizes that he will never be more than a talented amateur pianist. Clearly, his passion for music proved to be dysfunctional.

Recently, some psychologists have made a distinction between “harmonious” and “obsessive” passion. Someone with a “harmonious” passion for an activity engages in that activity freely, without internal or external pressure. He or she leaves room for other activities in life. An “obsessive” passion, in contrast, results in an uncontainable desire to engage in a particular activity. Someone with an obsessive passion will continue to practice an instrument or play a sport even when doing so will exacerbate an injury. He or she will engage in the chosen activity to the point where health deteriorates, relationships are strained, and finances suffer.

Someone with a “harmonious” passion for an activity engages in that activity freely, without internal or external pressure.

A recent study by Canadian researchers examined these different types of passion in expert musicians. They found that musicians with these two different orientations set different kinds of goals, with different results. The harmoniously passionate musicians set “mastery” goals. This means that they set goals to learn and master difficult tasks, such as playing a tricky passage at its proper tempo, or being able to play a challenging piece from memory by a specific date. Having set these kinds of goals, the harmoniously passionate musicians tended to practice in specific and deliberate ways. The obsessively passionate musicians were more apt to set performance-approach or performance-avoidance goals, which refer rather to comparisons with other musicians than to mastery of specific tasks. For example, an obsessively passionate music student might set a goal to play better than others in her class, or to avoid getting the lowest standing in a competition. Because the harmoniously passionate musicians played their instruments freely, they did not feel the need to compare themselves with others. The tendency of the obsessively passionate to compare themselves to others seems related to the internal pressure they put upon themselves to do well.

An “obsessive” passion, in contrast, results in an uncontainable desire to engage in a particular activity.

The researchers found that performance levels could be predicted by the type of goals the musicians set, which in turn was related to the type of passion they displayed. Having a harmonious passion for music was linked to higher levels of performance achievement than was having an obsessive passion. In fact, as the authors write, “setting goals to outperform others seems to undermine musical performance.” Having a harmonious passion for music was also positively linked with life satisfaction, while there was no connection found between obsessive passion and life satisfaction. This is perhaps related to the tendency of obsessively passionate musicians to experience guilt and anger when they are prevented from playing.

A passion for music, and a passion for playing an instrument well, can be a source of great pleasure and well-being in life. But as Maugham’s story hints and as research seems to show, not all forms of passion will necessarily lead to excellence or to happiness.

References:

Biography

Jeanette Bicknell

Jeanette Bicknell

Jeanette Bicknell, Ph.D is the author of Why Music Moves Us. She holds a Ph.D. in philosophy from York University, and has taught in universities in the U.S. and Canada. She is the author of academic articles on the philosophy of music, aesthetics, ethics, and the history of philosophy, and is currently working on a book about singing. She also works as a mediator and business consultant.

Connect with Jeanette
Why Music Moves Us

 

Books by Jeanette Bicknell, Ph.D:

Why Music Moves Us

Why Music Moves Us


Why Music Moves Us

by Jeanette Bicknell, Ph.D
Buy now

 

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Music Appreciation: TEDxAmsterdam 2011 – Henkjan Honing

Henkjan Honing cites studies and engages his audience in auditory participation to shed light on how absolute pitch is very common and relative pitch is very special and fundamental in music appreciation.

  • Common mechanisms we use to appreciate music: 1) Absolute pitch 2) Sense of Rhythm
  • Special mechanisms we use to appreciate music: 1) Relative pitch 2) Beat induction (innate, not learned)

 

Biography

Henkjan Honing

Henkjan Honing

Henkjan Honing (1959) holds a KNAW-Hendrik Muller chair in Music Cognition at the University of Amsterdam and conducts his research under the auspices of the Institute for Logic, Language and Computation (ILLC), and the University of Amsterdam’s Cognitive Science Center Amsterdam (CSCA).

Read more . . .

 

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