Gregg Fraley, author of Jack’s Notebook, gives a short interactive talk to the Institute of Cultural Research in London, July 2012.
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PSI and Forced Association
Posted by Terre Britton
on January 3, 2012
2 comments
PSI is a simple approach that can be used in several ways.
As a simple thinking tool, it can trigger an effective thinking process.
As a framework for a whole approach, it can accommodate a number of methods of stimulating ideas.
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