Tag Archives: Advertising

The ART of Book Promotion

In the Digital Age, promotion is a daily part of most authors’ lives, whether they like it or not. Considered by many as two separate processes, writing is seen as creative and purposeful; promotion, a drudgery. Well, what if authors started thinking about promotion as part of their creative lives? What would a writer’s life look like if creativity and promotion were blended?

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Stupidity Rules for Creative Professionals

To be innovative, enter the Zone of Productive Stupidity.

I’m having trouble being stupid. Productively stupid, that is. I have infinite reserves of unproductive stupidity—ignoring my car’s oil light, losing my wallet, hiring the wrong person. That’s the variety of a presidential candidate forgetting during a national debate which federal agencies he wants to eliminate (“Oops”).

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