Tag Archives: Rules

When Desperate, Flip

Shifting perspective on a challenge, the framing of it, can lead to some great insights and ideas.

When truly desperate to get out of the box, one creative tool is to turn the challenge upside down, inside out, or “flip it.”

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How Gender Roles Crush Creativity

Twitter: @tglong The recent firestorm surrounding the J Crew ad (also included below) that showed a mom painting her son’s toenails hot pink appalled me. Set aside the repulsive homophobia—Ms. Lyons, one naysayer complained, is “exploiting [her son] Beckett behind …

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