Mashups for Idea Generation
Gregg Fraley, author of Jack’s Notebook, gives a short interactive talk to the Institute of Cultural Research in London, July 2012.
He suggests in this video that conceptual mashups can be enhanced with multi-modal learning experiences to generate new ideas.
Yes, you can try this at home.
Gregg Fraley is an author, speaker, and Chief Solver of London based KILN. KILN offers innovation services, including IdeaKeg, a subscription service for innovation teams. Gregg is an experienced innovation process facilitator; his customers include prominent brands like American Crew, Budweiser, and Nestlé Purina. He’s the author of “Jack’s Notebook,” a well-reviewed business fable related to innovation and structured creative problem solving. Jack’s Notebook is used by business schools like U of C Berkeley and St. John’s University, but more importantly it’s been used by thousands of people form all walks of life to amplify their own creativity. Gregg had a 20 year career in the software industry. His earlier experiences included work in advertising, journalism, and interactive television. Avocations include stand-up comedy, cartooning, and improvisation.
About Kiln Ideas, Ltd.
Kiln is an innovation products and services company that “fires up corporate innovation.” Kiln is part cultural scanning, part self-drive creative idea generation, complimented by hands-on facilitation and innovation training services. Kiln allows companies to stay tuned to trends, while speeding up the front end of innovation. IdeaKeg™ is their new subscription service than offers innovation teams a kinesthetic experience where objects related to current trends are mashed up with business objectives. This stimulates better questions and generates better, more breakthrough, ideas for new business concepts.
If you want to start into more advanced creativity practice, you might consider my book – Jack’s Notebook, a business novel about creative problem solving. It’s done in story form, this is not your typical didactic business book!
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