Some say that creativity, coming up with great new ideas is hard. I disagree. I have no problems coming up with really novel and interesting ways of addressing problems. It’s about the most fun you can have. You chew on the problem, explore data and whet your tingling nerve endings. Then maybe a bit of incubation and perhaps some deliberate creativity techniques, from using the dictionary to find stimulating random words to bouncing ideas around with other people. And before long, there’s all kinds of great thoughts spouting out and spreading around.

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