{"id":880,"date":"2012-01-05T08:42:08","date_gmt":"2012-01-05T13:42:08","guid":{"rendered":"http:\/\/www.siriuspress.com\/studio\/?p=880"},"modified":"2012-01-08T15:26:38","modified_gmt":"2012-01-08T20:26:38","slug":"get-down-with-a-mashup","status":"publish","type":"post","link":"http:\/\/www.siriuspress.com\/studio\/2012\/01\/get-down-with-a-mashup\/","title":{"rendered":"Get Down with a Mashup"},"content":{"rendered":"<p class=\"byline\">Twitter: <a href=\"http:\/\/www.twitter.com\/#!\/greggfraley\" target=\"_blank\">@greggfraley<\/a><\/p>\n<h1>Mashups for Idea Generation<\/h1>\n<p class=\"introduction\">Gregg Fraley, author of <strong><a href=\"http:\/\/www.amazon.com\/Jacks-Notebook-business-creative-problem\/dp\/1595552472\/ref=sr_1_cc_1?s=gift-cards&amp;ie=UTF8&amp;qid=1317558180&amp;sr=1-1-catcorr\" target=\"_blank\">Jack&#8217;s Notebook<\/a><\/strong>, gives a short interactive talk to the Institute of Cultural Research in London, July 2012.<\/p>\n<p>He suggests in this video that conceptual mashups can be enhanced with multi-modal learning experiences to generate new ideas.<\/p>\n<p>Yes, you can try this at home.<\/p>\n<p><iframe loading=\"lazy\" width=\"626\" height=\"348\" src=\"http:\/\/www.youtube.com\/embed\/ZUkP1xcC5vI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\">~~*~~<\/p>\n<div class=\"recommendSirius clearfix\">\n<h3 class=\"bio2\">Biography<\/h3>\n<div id=\"attachment_593\" style=\"width: 260px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/GreggFraley_sm.jpg\" target=\"_blank\"><img aria-describedby=\"caption-attachment-593\" data-attachment-id=\"593\" data-permalink=\"http:\/\/www.siriuspress.com\/studio\/2011\/12\/when-desperate-flip\/greggfraley_sm\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/GreggFraley_sm.jpg?fit=250%2C308\" data-orig-size=\"250,308\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Ben Lovejoy&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Gregg Fraley\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/GreggFraley_sm.jpg?fit=243%2C300\" data-large-file=\"https:\/\/i1.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/GreggFraley_sm.jpg?fit=250%2C308\" loading=\"lazy\" class=\"size-full wp-image-593\" title=\"Gregg Fraley\" src=\"https:\/\/i0.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/GreggFraley_sm.jpg?resize=250%2C308\" alt=\"Gregg Fraley\" srcset=\"https:\/\/i0.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/GreggFraley_sm.jpg?w=250 250w, https:\/\/i2.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/GreggFraley_sm.jpg?resize=243%2C300 243w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-recalc-dims=\"1\" \/><\/a><p id=\"caption-attachment-593\" class=\"wp-caption-text\">Gregg Fraley<\/p><\/div>\n<p class=\"bio\"><strong>Gregg Fraley<\/strong> is an author, speaker, and Chief Solver of London based KILN. KILN offers innovation services, including IdeaKeg, a subscription service for innovation teams. Gregg is an experienced innovation process facilitator; his customers include prominent brands like American Crew, Budweiser, and Nestl\u00e9 Purina. He\u2019s the author of \u201cJack\u2019s Notebook,\u201d a well-reviewed business fable related to innovation and structured creative problem solving. Jack\u2019s Notebook is used by business schools like U of C Berkeley and St. John\u2019s University, but more importantly it\u2019s been used by thousands of people form all walks of life to amplify their own creativity. Gregg had a 20 year career in the software industry. His earlier experiences included work in advertising, journalism, and interactive television. Avocations include stand-up comedy, cartooning, and improvisation.<\/p>\n<p class=\"bio\"><strong>Connect with Gregg<\/strong><br \/>\n<a href=\"http:\/\/www.greggfraley.com\" target=\"_blank\">Blog<\/a> | Twitter: <a href=\"http:\/\/www.twitter.com\/#!\/greggfraley\" target=\"_blank\">@greggfraley<\/a><\/p>\n<p class=\"bio\"><strong>About Kiln Ideas, Ltd.<\/strong><br \/>\nKiln is an innovation products and services company that \u201cfires up corporate innovation.\u201d Kiln is part cultural scanning, part self-drive creative idea generation, complimented by hands-on facilitation and innovation training services. Kiln allows companies to stay tuned to trends, while speeding up the front end of innovation. IdeaKeg\u2122 is their new subscription service than offers innovation teams a kinesthetic experience where objects related to current trends are mashed up with business objectives. This stimulates better questions and generates better, more breakthrough, ideas for new business concepts.<\/p>\n<p class=\"bio\"><strong>Connect with Gregg at Kiln Ideas, Ltd.<\/strong><br \/>\n<a href=\"http:\/\/kilnco.com\/\" target=\"_blank\">Web Site<\/a> | Twitter: <a href=\"https:\/\/twitter.com\/#!\/kilnco\" target=\"_blank\">@kilnco<\/a> | <a href=\"http:\/\/www.linkedin.com\/company\/kiln-ltd\" target=\"_blank\">LinkdIn<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"recommendSirius clearfix\">\n<h3 class=\"bio2\">Books<\/h3>\n<div id=\"attachment_595\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.amazon.com\/Jacks-Notebook-business-creative-problem\/dp\/1595552472\/ref=sr_1_cc_1?s=gift-cards&amp;ie=UTF8&amp;qid=1317558180&amp;sr=1-1-catcorr\"><img aria-describedby=\"caption-attachment-595\" data-attachment-id=\"595\" data-permalink=\"http:\/\/www.siriuspress.com\/studio\/2011\/12\/when-desperate-flip\/jacksnotebook\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/jacksNotebook.jpg?fit=168%2C259\" data-orig-size=\"168,259\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Jack&#8217;s Notebook\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/jacksNotebook.jpg?fit=168%2C259\" data-large-file=\"https:\/\/i0.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/jacksNotebook.jpg?fit=168%2C259\" loading=\"lazy\" class=\"size-thumbnail wp-image-595\" title=\"Jack's Notebook\" src=\"https:\/\/i1.wp.com\/www.siriuspress.com\/studio\/wp-content\/uploads\/2011\/12\/jacksNotebook.jpg?resize=150%2C150\" alt=\"Jack's Notebook\" data-recalc-dims=\"1\" \/><\/a><p id=\"caption-attachment-595\" class=\"wp-caption-text\">Jack&#39;s Notebook<\/p><\/div>\n<p class=\"bio\">If you want to start into more advanced creativity practice, you might consider my book \u2013\u00a0<a href=\"http:\/\/www.amazon.com\/Jacks-Notebook-business-creative-problem\/dp\/1595552472\/ref=sr_1_cc_1?s=gift-cards&amp;ie=UTF8&amp;qid=1317558180&amp;sr=1-1-catcorr\" target=\"_blank\"><em><strong>Jack\u2019s Notebook<\/strong><\/em><\/a>, a business novel about creative problem solving. 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