{"id":842,"date":"2012-01-03T07:00:15","date_gmt":"2012-01-03T12:00:15","guid":{"rendered":"http:\/\/www.siriuspress.com\/studio\/?p=842"},"modified":"2012-01-08T15:14:30","modified_gmt":"2012-01-08T20:14:30","slug":"psi-and-forced-association","status":"publish","type":"post","link":"http:\/\/www.siriuspress.com\/studio\/2012\/01\/psi-and-forced-association\/","title":{"rendered":"PSI and Forced Association"},"content":{"rendered":"

By David Straker | Twitter: @changingminds<\/a><\/p>\n

\"Atomic<\/a>

Image by mynameishalo http:\/\/mynameishalo.deviantart.com\/<\/p><\/div>\n

PSI (Problem + Stimulus = Idea)<\/h1>\n

When to use it<\/h2>\n

PSI is a simple approach that can be used in several ways.<\/p>\n

As a simple thinking tool, it can trigger an effective thinking process.<\/p>\n

As a framework for a whole approach, it can accommodate a number of methods of stimulating ideas.<\/p>\n

It is a good tool to use when you are stuck, as it gives a logical structure.<\/p>\n

As a quick tool it sets a direction. More serious use requires effort to define the problem and experiment with stimuli.<\/p>\n

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Quick<\/em><\/p>\n<\/td>\n

<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n\u00a0Long<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
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Logical<\/em><\/p>\n<\/td>\n

<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n\u00a0Psychological<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
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Individual<\/em><\/p>\n<\/td>\n

<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n\u00a0Group<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n<\/div>\n

How to use it<\/h2>\n

Define the Problem<\/h3>\n

The P of PSI stands for Problem. The first step is thus to clarify the problem that you are seeking to solve. If you are not clear on the problem, you will have difficulty in finding a good solution! Some thoughts for this:<\/p>\n